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Slurp.asia Holiday Sales Confirm Surging Growth at Leading Online Retailer
Slurp.asia today released details of a surge in transactions through its website during the Christmas and pre-Chinese New Year periods. Slurp.asia is rapidly becoming Hong Kong’s leading dedicated online merchant, and this is borne out in the company’s most recent sales data.
Slurp.asia reported a year on year increase of over 600% in transactions through its website in December 2012, demonstrating not only the success of the Slurp.asia brand and proposition, but also the rapid shift in attitudes of HK consumers towards online shopping for wine, beers and spirits.
Since its founding in mid 2011,…... more
Slurp.asia Holiday Sales Confirm Surging Growth at Leading Online Retailer
Slurp.asia today released details of a surge in transactions through its website during the Christmas and pre-Chinese New Year periods. Slurp.asia is rapidly becoming Hong Kong’s leading dedicated online merchant, and this is borne out in the company’s most recent sales data.
Slurp.asia reported a year on year increase of over 600% in transactions through its website in December 2012, demonstrating not only the success of the Slurp.asia brand and proposition, but also the rapid shift in attitudes of HK consumers towards online shopping for wine, beers and spirits.
Since its founding in mid 2011, Slurp.asia has now attracted over 2,300 customers in Hong Kong - a number that is growing every day - and which has been achieved primarily through word-of-mouth via social media and e-direct marketing campaigns. Slurp.asia’s website traffic also increased by over 500% during the past year, with in excess of 5,500 unique visitors in December 2012.
Slurp.asia Managing Director, Tom Chamberlain commented:
“Our growth in the last 12 months has exceeded even our most optimistic projections, but our holiday traffic and revenues were exceptional. In the run up to the holiday period we increased our range of premium retail products - especially the number of exceptional everyday drinking wines that we offer – and these were snapped up by our customers. In addition, our new suite of web-based tools such as customer ratings, images on reviews, recommend a friend and Slurp Deals have cemented our reputation as the most innovative wine retailer in Hong Kong...
...It is very exciting to be in vanguard of two converging trends: the burgeoning appetite for premium retail wines in Hong Kong and the rapid migration to online shopping.”
According to a recent survey by Mastercard, 96% of Hong Kong shoppers - whether they buy a product on-line or in store - browse the internet first. This represents a huge opportunity for online retailers with the right platform and proposition to capture market share from ‘bricks and mortar’ competitors.
ENDS.
High Value Slurp Deal Sells Out in Record Time
Slurp.asia today announced a new record for selling out a Slurp Deal. The top end Bordeaux sweet wine Château Rieussec 2003 (HK$ 390.00) sold out in just 2 hours – despite demand being limited to just one bottle per customer! The deal, which allowed Slurp customers to buy the 96 point Robert Parker wine for a 33% discount was the latest in a series of eye-catching deals launched onto the Hong Kong market.
Slurp Deals were launched in April 2012 and have exploded in popularity. Sold online only, the Deals are launched without notice…... more
High Value Slurp Deal Sells Out in Record Time
Slurp.asia today announced a new record for selling out a Slurp Deal. The top end Bordeaux sweet wine Château Rieussec 2003 (HK$ 390.00) sold out in just 2 hours – despite demand being limited to just one bottle per customer! The deal, which allowed Slurp customers to buy the 96 point Robert Parker wine for a 33% discount was the latest in a series of eye-catching deals launched onto the Hong Kong market.
Slurp Deals were launched in April 2012 and have exploded in popularity. Sold online only, the Deals are launched without notice and are emailed to Slurp’s dedicated list of subscribers on a first come / first served basis. They usually feature iconic wines which have high critical acclaim and which are widely known in Hong Kong and China. Past successful Slurp Deals have included rare back vintages of Torbreck Struie and Steading, as well as an incredible 94 point Parker Chapoutier Cotes du Rousillion for under HK$110.00/btl. Deals are also often accompanied by dedicated video tasting notes to explain the ‘story’ of the wine more fully. Tasting notes are offered in English, Cantonese and Mandarin.
Slurp.asia Managing Director Tom Chamberlain explained the secret behind Slurp Deals’ success:
“There is no secret about the love our customers have for a special bargain. But the sourcing of exceptional products is really the key. We have been able to source iconic products which we are able to offer as exclusive deals at prices that are just irresistible. The time and quantity limited nature of the deals just seems to add to the frenzy”.
Slurp.asia is currently looking at expanding its Slurp Deals offering into mainland China.
ENDS.
Following great support from InvestHK, online specialist wine merchant Slurp.asia has managed to sucessfully launch its business in Hong Kong and continues to expand and grow its operations. In recognition of its hard work and enterprise, Slurp.asia received an invitation to to attend the Chief Executive's Annual Reception at the HKSAR Central Government Offices.
Established in July 2000, InvestHK’s vision is to strengthen Hong Kong’s status as the leading international business location in Asia. Its mission is to attract and retain foreign direct investment which is of strategic importance to the economic development of Hong Kong. In all its services, it…... more
Following great support from InvestHK, online specialist wine merchant Slurp.asia has managed to sucessfully launch its business in Hong Kong and continues to expand and grow its operations. In recognition of its hard work and enterprise, Slurp.asia received an invitation to to attend the Chief Executive's Annual Reception at the HKSAR Central Government Offices.
Established in July 2000, InvestHK’s vision is to strengthen Hong Kong’s status as the leading international business location in Asia. Its mission is to attract and retain foreign direct investment which is of strategic importance to the economic development of Hong Kong. In all its services, it applies the following corporate values: passion, integrity, professionalism, customer service, business friendliness and responsiveness. These are values very much shared by Slurp.asia and its management team, as expressed by Managing Director, Tom Chamberlain:
"It has been a long road with many ups and downs, but we finally feel like we have arrived in Hong Kong. We are exceptionally grateful to InvestHK for the incredbly dilligent and professional work they do. I cannot imagine any other country's administration making so much effort to attract and sustain foreign investment. When you combine this great support from Hong Kong's administration with the enthusiasm and passion for wine of its citizens there is no question that Slurp.asia - despite its major plans for expansion in the wider Asia region - will remain head-quartered in Hong Kong."
From its humble beginnings just 18 months ago - as effectively a one man band in a West Kowloon apartment - Slurp.asia has seen fantastic growth, both in terms of revenue and also infrastructure in Hong Kong. The company has seen its turnover consistently grow by an average of 50% quarter on quarter, and now employs 6 fulltime staff in Hong Kong - split between its head office and retail shop in Wanchai, and its new office and warehouse in Tsuen Wan.
A major initiative for Slurp.asia was to develop the almost non existent Fine…... more
From its humble beginnings just 18 months ago - as effectively a one man band in a West Kowloon apartment - Slurp.asia has seen fantastic growth, both in terms of revenue and also infrastructure in Hong Kong. The company has seen its turnover consistently grow by an average of 50% quarter on quarter, and now employs 6 fulltime staff in Hong Kong - split between its head office and retail shop in Wanchai, and its new office and warehouse in Tsuen Wan.
A major initiative for Slurp.asia was to develop the almost non existent Fine Wine side of its business. With the recent hiring of James Woodhead, formerly of the Antique Wine Company and a city trader, Slurp.asia has created a new division - Slurp.asia Fine Wines. James will head the division which has already produced fantastic results targeting HNW clients in Hong Kong and China with the most prestigious labels sourced from around the world. Managing Director Tom Chamberlain commented on the fact that Slurp have pursued a far from conventional strategy in Asia:"The HK wine industry is full of casualties from the Bordeaux boom.. We hardly sold a bottle of Lafite or DRC in the first year and instead concentrated on the fantastic quality and diversity that lies in wine's middle ground - this is the only sustainable future for the growth of the sector in Asia. Now that we have a loyal customer base and growing reputation for price and quality, we are well placed to develop our Fine Wine division."
This upward trajectory shows no sign of abating, and with more initiatives in the pipeline including a major push into on-trade sales and also a special 'deals' focussed section on its state of the art web platform -including fabulous video tasting notes and interactive content - the future is looking bright for Slurp.asia and online wine sales in Hong Kong!
Thanks in part to some very good press coverage, and also to our buying team's excellent connections in Chile, Slurp.asia announces that Vina Sena 2008 - a collarboration between Robert Mondavi of the Napa Valley, and Chilean Winemaking legend, Eduardo Chadwick - has become its number one best selling wine since it went on sale in late 2011.
It was at a tasting seminar held in Hong Kong's famed Penisular hotel in October 2011, where 6 vintages of Vina Sena ('95, '96, '01, '05, '07, '08) were pitted against several of France's legendary 1st Growth wines including 2001 Chateau Margaux, 2005 Chateau Latour and 2007 Chateau Lafite Rothschild! the results were unexpected to say the least, with Sena taking the first 5…... more
Thanks in part to some very good press coverage, and also to our buying team's excellent connections in Chile, Slurp.asia announces that Vina Sena 2008 - a collarboration between Robert Mondavi of the Napa Valley, and Chilean Winemaking legend, Eduardo Chadwick - has become its number one best selling wine since it went on sale in late 2011.
It was at a tasting seminar held in Hong Kong's famed Penisular hotel in October 2011, where 6 vintages of Vina Sena ('95, '96, '01, '05, '07, '08) were pitted against several of France's legendary 1st Growth wines including 2001 Chateau Margaux, 2005 Chateau Latour and 2007 Chateau Lafite Rothschild! the results were unexpected to say the least, with Sena taking the first 5 places with the judges, which included Masters of Wine, leading importers and other prominent figures in the HK and Global wine industry. And the grand title of best wine of the tasting went to the 2008 vintage, which has since been awarded a score of 95/100 points by Robert Parker's Wine Advocate.
Slurp.asia Managing Director, Tom Chamberlain, commented: '..we keep placing orders and the wine sells out before it hits Hong Kong... Sena, and other good value, high scoring wines from the New World are on a charge right now..'
ends.
slurp.asia以香港為亞洲物流中樞, 港幣定價, 銷售來自世界各地的優質葡萄酒。從最昂貴的投資型佳釀到廣受歡迎的新世界葡萄酒，slurp.asia在提供豐富多樣化的葡萄酒選擇之余，將推出一系列烈酒（洋酒）和啤酒精品給予客戶更多的選擇。
分部負責人湯姆.張伯倫（Tom Chamberlain）先生持WSET專業品酒師文憑，曾在澳大利亞和美國擔任釀酒師。為保證商品和服務質量，湯姆先生將直接參與商品采購及客戶交流。
英國slurp.co.uk網站擁有7000+種的商品；以具有競爭力的定價、方便的網絡購物模式且無最低訂購要求的人性化戰略把握了成功的銷售商機。由Slurp技術人員獨立研發的軟件平臺，為顧客網購的安全性提供了有力保障。
slurp.asia將帶給亞太地區消費者同樣的品質承諾以及專業化的選酒建議，在本地進口商中采購同時，從slurp倫敦保稅倉庫選購消費者喜愛的精品佳釀。
... more
slurp.asia以香港為亞洲物流中樞, 港幣定價, 銷售來自世界各地的優質葡萄酒。從最昂貴的投資型佳釀到廣受歡迎的新世界葡萄酒，slurp.asia在提供豐富多樣化的葡萄酒選擇之余，將推出一系列烈酒（洋酒）和啤酒精品給予客戶更多的選擇。
分部負責人湯姆.張伯倫（Tom Chamberlain）先生持WSET專業品酒師文憑，曾在澳大利亞和美國擔任釀酒師。為保證商品和服務質量，湯姆先生將直接參與商品采購及客戶交流。
英國slurp.co.uk網站擁有7000+種的商品；以具有競爭力的定價、方便的網絡購物模式且無最低訂購要求的人性化戰略把握了成功的銷售商機。由Slurp技術人員獨立研發的軟件平臺，為顧客網購的安全性提供了有力保障。
slurp.asia將帶給亞太地區消費者同樣的品質承諾以及專業化的選酒建議，在本地進口商中采購同時，從slurp倫敦保稅倉庫選購消費者喜愛的精品佳釀。
